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TikTok Academy
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[North America] Unlocking High-Value App Users: Maximizing ROAS and LTV

  • Published: Jul 29, 2025
  • Duration 1h
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By the end of this course, you will be able to:

Overview

Turn TikTok into your app’s growth engine. Learn how our app marketing solutions help you efficiently acquire high-value users and grow Lifetime Value (LTV) on TikTok. This session will walk you through how to streamline campaign creation with Smart+, our AI-powered automated solution scaling better results, along with best practices on optimizing for your ROAS goal.

Learning Objectives

  • Understand TikTok’s latest innovative solutions for creative, measurement and performance
  • Recognize the best way to drive installs, conversion, and maximize user LTV
  • Set up Smart+ App campaigns to maximize the ROI by optimizing towards high-value app users throughout the marketing cycle

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