Intro to brand building on TikTok
Learn how TikTok ads can increase brand awareness and favorability.
Build brand awareness
Create Brand-focused campaigns that aim to drive awareness of your business.
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Set up a brand awareness campaign
Learn how to set up a brand awareness campaign in TikTok Ads Manager. This course will prepare you to: Describe how to set up a brand awareness campaign in Ads Manager. Explain the difference between self-serve and reservation ad buying....
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Interactive creative formats
Discover how you can make your ads even more engaging with Branded Effects and Interactive Add-Ons.
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Measurement for brand awareness and consideration campaigns
Learn how you can measure the impact of your brand awareness campaigns. This course will prepare you to: Recognize key reporting metrics for brand awareness and consideration campaigns. Access campaign reports in TikTok Ads Manager. Evaluate the measurement solutions for...
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Measure full-funnel impact with TikTok Market Scope
Learn how to use TikTok Market Scope to measure full-funnel performance and uncover high-intent audiences. This course will prepare you to: Describe what Market Scope is and how it provides audience insights across the funnel. Recognize the key benefits of...
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Brand planning tools
Learn about how to plan TikTok brand campaigns. This course will prepare you to: Describe the various planning tools available for your TikTok brand campaigns. Choose the right planning tool based on your campaign goals. Plan a data-driven TikTok brand...
