Skip to main content
TikTok Academy
All Topics

[UK] Introducing TikTok Search Ads

  • Published: Sep 5, 2025
  • Rating
    Average rating: 0 No reviews

Overview

With 55% of consumers now preferring to research products on video platforms*, join our TikTok Academy webinar to learn more about this shift in intentional discovery, and hear from our product experts on how TikTok Search Ads is primed to help your brand capitalise on this growing behaviour.

This webinar will equip you with knowledge of the must-haves when it comes to setting up your campaigns, best practice recommendations and everything you need to know to hit early success and scale. You'll also hear from PUIG, an early tester of TikTok Search Ads, to learn how they adopted the product to drive business outcomes.

Source: TikTok Marketing Science Global, The Science of Search on TikTok, 2023 (UK Results), conducted by Material

Learning Objectives

🔎 Want a deeper look at how search is changing?
  •  Learn how search is shifting for modern-day audiences, how social media is leading search discovery, and how TikTok is positioned to deliver a richer search experience for customers.
🤝 Want to connect with high-intent audiences in the moments that matter most?
  • Get a full introduction to TikTok Search Ads, our new product designed to strategically reach people who are intentionally searching for your products. Uncover the unique campaign must-haves and best practices to set up your campaigns for success.
📚 Ready to test TikTok Search Ads and learn how to scale?
  • From setting up your campaigns with the right objective, targeting and bidding, to keywords and creative - learn the fundamentals of TikTok Search Ads, and hear from brands who have seen early success throughout the testing phases.

Choose an Upcoming Event

  • [UK] Introducing TikTok Search Ads

    Wednesday, Sep 24, 2025 at 5:30 AM to 6:30 AM EDT
    • Instructor: Rosemary Fajobi & Ellie Layfield