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[Asia Pacific] Mastering TikTok LIVE for Growth: LIVE Playbook

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Overview

TikTok LIVE is transforming the way brands and sellers connect with audiences by turning real-time engagement into measurable sales. In this October edition of TikTok Academy, we'll walk you through the essentials of building a successful LIVE strategy, from setting up your room and team, to creating interactive scripts that drive conversions. Whether you're a beginner or scaling your operations, this webinar will give you the tools to boost GMV, ROI, and brand presence on TikTok.

Learning Objectives


    1. Why LIVE matters: Understand how TikTok LIVE reaches new, unique audiences and drives higher GMV, GPM, and ROI compared to video alone.
    2. Building blocks of success: Learn the must-haves: the right SKU selection, room setup, and team roles for effective LIVE execution.
    3. Engagement & scripting strategies: Discover how to use hooks, loops, and interactive tactics to retain viewers and convert them into buyers.
    4. Scaling with data & ads: See how Live GMV Max, video-to-live integration, and key metrics can amplify growth and sustain momentum.

Choose an Upcoming Event

  • [Asia Pacific] Mastering TikTok LIVE for Growth: LIVE Playbook

    Thursday, Oct 30, 2025 at 2:30 AM to 3:30 AM EDT
    • Instructor: Lucy He & Siyi Huang