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TikTok Academy
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[Europe] Travel on TikTok: From bucket lists to bookings

  • Published: Sep 30, 2025
  • Duration 55m
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Overview

✈️ Join our Travel webinar where we'll we unpack our latest third party research, trends and media planning tips to reach the TikTok travel community. On TikTok, travel inspiration never stops. It's a native part of the daily feed, shaping bucket lists and turning wanderlust into secured bookings.
Why now?
TikTok has transformed how we discover, research and book travel destinations, shrinking the path to purchase journey. This webinar will give you the insights and tools to build your brand for this new era of travel planning.

Learning Objectives

🤝Combine our performance solutions with the new Smart+ Travel Ads campaign

Understand how our TikTok's AI-powered catalog-based performance ad solution built from the ground up for travel advertisers can effectively reach and engage high-value customers, driving scalable conversions and maximising business outcomes.

🎯Strengthen your acquisition strategy foundations

Learn how to track and measure results effectively using Data Connections to validate and refine your approach.

🚀 Elevate your performance campaigns

Plan your next campaign leveraging key Smart+ best practices, and ace your Smart+ Travel Ads campaign with a catalog that truly does justice to your travel offering.

Choose an Upcoming Event

  • [Europe] Travel on TikTok: From bucket lists to bookings

    Tuesday, Oct 28, 2025 at 6:00 AM to 7:00 AM EDT
    • Instructor: Rosemary Fajobi & Ellie Layfield