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TikTok Academy
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[Global] Smarter Selling Starts Here: Master TikTok’s Smart+ Catalog

  • Duration 1h
  • Difficulty Intermediate
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Overview

Advertisers know TikTok Ads Manager, but many still struggle with the catalog side of the equation. In this webinar, our product experts will show you how to seamlessly onboard, manage, and optimize product catalogs while unlocking the power of TikTok’s automation solution, Smart+ Catalog Ads.
You’ll learn how TikTok’s algorithm leverages catalog signals like images, categories, and attributes to drive personalization and performance. Additonally, we'll cover how Smart+ can take that one step further by pairing your catalog with automation at scale.
We’ll share best practices, tactical setup tips, and real-world examples from brands driving higher ROAS and conversions by removing catalog friction and supercharging their performance strategy.

Learning Objectives

  • Learn how to effectively integrate, manage, and troubleshoot product catalogs on TikTok
  • Understand how catalog signals fuel ad delivery and performance
  • Explore how Smart+ Catalog Ads work and how they can automate and enhance your salesUnderstand common catalog errors and how to troubleshoot or appeal them.
  • Get tactical tips for catalog setup, creative optimization, and performance measurement
  • Hear firsthand from a brand using Smart+ Catalog Ads to boost ROAS and drive conversions

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