[Webinar Replay] Introducing TikTok Search Ads

With 55% of consumers now preferring to research products on video platforms*, view our recent TikTok Academy webinar to learn more about this shift in intentional discovery, and hear from our product experts on how TikTok Search Ads is primed to help your brand capitalise on this growing behaviour.

This webinar will equip you with knowledge of the must-haves when it comes to setting up your campaigns, best practice recommendations and everything you need to know to hit early success and scale.

*Source: TikTok Marketing Science Global, The Science of Search on TikTok, 2023 (UK Results), conducted by Material

Learning objectives

This recorded session will prepare you to:

• Learn how search is shifting for modern-day audiences, how social media is leading search discovery, and how TikTok is positioned to deliver a richer search experience for customers.
• Get a full introduction to TikTok Search Ads, our new product designed to strategically reach people who are intentionally searching for your products. Uncover the unique campaign must-haves and best practices to set up your campaigns for success.
• From setting up your campaigns with the right objective, targeting and bidding, to keywords and creative, learn the fundamentals of TikTok Search Ads.

Speakers

Disclaimer: This video is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this video, or the information therein, for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this video. Past performance does not guarantee or predict future performance. Results may vary.