Ultimate guide for working with creators

Creators are at the core of TikTok — but how do you find the right ones for your brand, and what’s the best way to work with them? In this video, we’ll break down why creators are essential to your TikTok marketing strategy, the different types of creators you can collaborate with, and how to identify those who align with your goals. You’ll learn three key ways to kickstart your creator campaigns — from discovering existing videos with Content Suite, to partnering with trusted agencies, to engaging creators directly through Creator Marketplace. Whether you’re just starting out or scaling your strategy, you’ll walk away with practical tools and insights to bring your next creator campaign to life.

Additional learning

To learn more about how to ..., check out our courses below.