[Webinar Replay] Take Control of TikTok Performance With Smart+

TikTok is where culture happens. But for many marketers, turning that cultural energy into measurable performance still feels uncharted. How do you reach incremental audiences here, and how do you do it with confidence in ROI?

In this recorded session, we’ll show you how automation paves the way. Smart+ helps marketers navigate TikTok performance by combining AI-powered automation with flexible controls across targeting, budget, placement, and creative. The result: stronger outcomes, proven ROAS, and campaigns you can scale with confidence.

Built for performance marketers, this session will share best practices and real examples of how automation frees you to focus on strategy while the system drives results.

Learning objectives

This recorded session will prepare you to:

• Automation you can fine-tune Learn how to stay in control with manual settings, flexible campaign structures, enhanced creative reporting, and asset groups—unlocking multi-URL options, creative-to-text pairing, and expanded video quotas.
• How to get started with Smart+ Learn best practices for launching, optimizing, and scaling Smart+ campaigns to achieve maximum performance outcomes.
• Creative formats and tools built for Smart+ Explore ad formats tailored for catalog sales, app engagement, and lead generation—plus, the latest Symphony tools to boost results and reduce creative fatigue.

Speakers

Disclaimer: This video is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this video, or the information therein, for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this video. Past performance does not guarantee or predict future performance. Results may vary.