7 hooks to try in your next video

What makes people stop scrolling? In this episode, we’re breaking down the hook — the first 1–3 seconds that make or break your TikTok ad.

From trending formats and production tricks to verbal cues and sound effects, we’ll explore 7 types of hooks that drive attention and set up the rest of your story. Learn how a strong hook connects seamlessly into your ad’s body and CTA, keeping viewers engaged from the first frame to the final action.

Additional learning

To learn more about how to create scroll-stopping hooks, check out our courses below.