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TikTok Academy
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[North America] From Awareness to Action: Master Full Funnel

  • Duration 1h
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Overview

Sustaining performance on TikTok isn’t just about optimizing conversions, it’s about continuously finding new, engaged audiences who are ready to convert. In this fireside chat, we’ll explore how advertisers are moving beyond performance-only campaigns and incorporating mid-funnel strategies to drive stronger efficiency, lower costs, and unlock long-term growth.
Hear from advertisers as they share their full funnel journeys, creative learnings, and measurement approaches plus get a live demo from a TikTok expert on how to use TikTok Market Scope to diagnose opportunities and optimize your funnel strategy.

Learning Objectives

  • Understand how mid-funnel strategies power lower-funnel performance
  • Discover proven full-funnel product combinations that drive efficiency
  • Learn how to build effective creative that engages audiences across the funnel
  • See how to measure and optimize full-funnel campaigns using TikTok Market Scope

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