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Advertisers know TikTok Ads Manager, but many still struggle with the catalog side of the equation. In this recording, our product experts show you how to seamlessly onboard, manage, and optimize product catalogs while unlocking the power of TikTok’s automation solution, Smart+ Catalog Ads.

You’ll learn how TikTok’s algorithm leverages catalog signals like images, categories, and attributes to drive personalization and performance. Additonally, we cover how Smart+ can take that one step further by pairing your catalog with automation at scale.

We share best practices, tactical setup tips, and real-world examples from brands driving higher ROAS and conversions by removing catalog friction and supercharging their performance strategy.

Learning objectives

This recorded session will prepare you to:

  • ✅ Learn how to effectively integrate, manage, and troubleshoot product catalogs on TikTok
  • 🚀 Understand how catalog signals fuel ad delivery and performance
  • 🤖 Explore how Smart+ Catalog Ads work and how they can automate and enhance your sales strategy
  • 🧠 Get tactical tips for catalog setup, creative optimization, and performance measurement
  • 💡 Hear firsthand from Intake Breathing, who is using Smart+ Catalog Ads to boost ROAS and drive conversions

Speakers

Disclaimer: This video is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this video, or the information therein, for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this video. Past performance does not guarantee or predict future performance. Results may vary.