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TikTok Academy
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[North America] Real Profiles, Real Results: TikTok's Account Identity Update is Here

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Overview

TikTok is evolving how brands show up — making authentic brand identities central to every campaign. In this session, we'll do a refresh on how to navigate the update requiring all ads to run from real TikTok profiles and keep your ads running smoothly. Discover the latest updates that make it easier to go TikTok F.I.R.S.T., TikTok’s five-step framework for building a strong, authentic brand presence that drives stronger results for your ad campaigns.

Learning Objectives

  • Refresh on TikTok’s ad identity update and what it means for how brands deliver ads through real TikTok profiles.
  • Discover the five steps to Go TikTok F.I.R.S.T. And how we're making it easier to do at scale - link your TikTok profile, update existing ads, and launch campaigns from your real profile.
  • Enable Spark Ads setup easily with your brand's TikTok profile connected.
  • Drive stronger engagement and trust through authentic brand representation.

Choose an Upcoming Session

  • [North America] Real Profiles, Real Results: TikTok's Account Identity Update is Here

    Tuesday, Jan 27, 2026 at 1:00 PM to 2:00 PM EST
    • Instructor: Rym Badri