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[North America] Boost Your Lead Quality with Signal Postback & Deep Funnel Optimization

  • Published: Apr 29, 2025
  • Duration 1h
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Overview

Join us for a TikTok Academy webinar exploring how Deep Funnel Optimization (DFO) can serve as a sustainable strategy to improve lead quality and drive more conversions. Discover the value DFO brings to your performance marketing efforts, and gain practical guidance on how to get started — including available technical support and incentive programs designed to help you succeed.

Learning Objectives

  • Understand how Deep Funnel Optimization (DFO) helps improve lead quality and why it matters.
  • Learn about the types of signals that DFO can support, and explore tools and solutions — like Zapier — that help send those signals back to TikTok.
  • Successfully set up a DFO campaign by enrolling in the incentive program and applying best practice guidelines.
  • Show how to send signals back to TikTok using both Pixel and CRM integrations, with Zapier as a guide

Speakers

Nicholas O'Connor, Product Partnerships at TikTok

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