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Overview

FinServ on TikTok Join our FinServ Academy webinar to uncover actionable strategies that help you build trust, grow your business, and connect with the next generation of financially curious consumers. On TikTok, financial services are not just discovered—they are understood, reimagined, and shared by communities shaping a new mindset.

Why now? People are rethinking their financial decisions—and turning to TikTok for guidance. This webinar will equip you to deliver the right message and solutions to drive meaningful results across the funnel.

Learning Objectives

  • 🎯 Want to stand out and drive awareness?
    Understand how to combine Focused View and Top View to establish your brand presence, boost awareness, and effectively engage a broader audience, ensuring your brand stands out in a competitive market.
  • 💰 Want to acquire high-value customers and drive conversions?
    Learn how to leverage Smart+, TikTok's AI-powered performance solution, to effectively reach and engage high-value customers, driving scalable conversions and maximising business outcomes.
  • 📚 Ready to optimize your full-funnel strategy on TikTok?
    Discover how Pulse for Business & Finance and Web/App Optimization can help you optimize your campaigns from awareness to conversion, and learn how to track and measure results effectively using Data Connections to validate and refine your approach.

Choose an Upcoming Event

  • [Europe] FinServ on TikTok

    Tuesday, Sep 9, 2025 at 5:00 AM to 5:55 AM EDT
    • Instructor: Rosemary Fajobi & Ellie Layfield