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Overview

As sustainability becomes a shared priority across the advertising industry, TikTok is taking action to reduce the climate impact of digital media, and help brands do the same. As part of our broader Responsible Media agenda, we’re investing in new partnerships, products, and measurement capabilities to support advertisers on their sustainability journey.
Join experts from TikTok, Scope3, and Ad Net Zero for a timely conversation on how sustainability is reshaping media strategy, and how new tools can help brands align media investment with climate goals.
In this session, we’ll cover:
  • TikTok’s platform-wide sustainability commitments and investments
  • Why advertisers are turning to Ad Net Zero for climate alignment
  • How the new TikTok x Scope3 partnership unlocks carbon emissions data
  • Tactical guidance on how to access and use post-campaign reporting

Be part of the movement toward lower-emission media, and learn how TikTok is helping drive industry change.

Learning Objectives

  • Understand TikTok’s broader commitment to Responsible Media and sustainability in digital advertising.
  • Explore how industry partnerships like Ad Net Zero are shaping advertiser expectations around climate-conscious media.
  • Learn how TikTok’s new integration with Scope3 brings transparency to ad emissions through post-campaign carbon measurement.
  • Discover how advertisers can use carbon data to make smarter, lower-emission media decisions.
  • Gain practical guidance on how to access and apply Scope3 reporting to reduce your TikTok campaign footprint.

Choose an Upcoming Event

  • [North America] Advancing Sustainable Advertising on TikTok: From Commitment to Action

    Tuesday, Sep 9, 2025 at 12:00 PM to 1:00 PM EDT
    • Instructor: Ian Gill, Susan Zemlyakoya, Sophie Pemberton, Lillie Ratliff