[North America] Ready, Set, Measure: Unwrapping Impact This Holiday Season

As holiday competition intensifies, understanding the true impact of your marketing is more important than ever. In this session, TikTok, Fospha, and KnoCommerce come together to unpack how brands can go beyond traditional last-click metrics to capture the full value of their holiday campaigns.

We'll explore TikTok’s Halo effect driving offline and cross-channel sales that aren’t always visible in platform data alone. Fospha will share how their MMM and attribution solutions quantify this incremental impact, while KnoCommerce will highlight how post-purchase survey data can uncover what truly influenced a customer’s decision, especially in high-volume moments like the holidays.