[Webinar Replay] How TikTok Drives Results Beyond Peak Season

Amid the holiday rush, there’s a unique window of opportunity for performance-driven brands. While competition drops, TikTok users remain highly engaged—researching, learning, and setting new goals for the year ahead. In this recorded session, you’ll learn how lead generation, app, and service-based advertisers can tap into this momentum to drive efficiency and measurable growth.

Learning objectives

This recorded session will prepare you to:

1. Discover new insights around TikTok user behavior and engagement trends during the holiday and new year period
2. Learn how CPM and CPA patterns shift to create more efficient performance opportunities
3. Explore strategies for lead gen and app growth using Smart+ automation, creative best practices, search, and bidding strategies
4. Walk away with a practical checklist to maximize performance during this growth window and into 2026

Speakers

Disclaimer: This video is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this video, or the information therein, for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this video. Past performance does not guarantee or predict future performance. Results may vary.