[Webinar Replay] Real Profiles, Real Results: Get Ready for TikTok's Account Identity Update

TikTok is evolving how brands show up — making authentic brand identities central to every campaign. In this session, learn how to prepare for the update requiring all ads to run from real TikTok profiles. Discover how to go TikTok F.I.R.S.T., TikTok’s five-step framework for building a strong, authentic brand presence that drives stronger results for your ad campaigns.

Learning objectives

This recorded session will prepare you to:

1. Learn about TikTok’s ad identity update and what it means for how brands deliver ads through real TikTok profiles.
2. Discover the five steps to Go TikTok F.I.R.S.T. - link your TikTok profile, update existing ads, and launch campaigns from your real profile.
3. Enable Spark Ads setup easily with your brand's TikTok profile connected.
4. Drive stronger engagement and trust through authentic brand representation.

Speakers

Additional Learning

Disclaimer: This video is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this video, or the information therein, for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this video. Past performance does not guarantee or predict future performance. Results may vary.