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[Southeast-Asia] Top the Moment with TikTok Premium Reach

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Overview

Moments are becoming the most powerful way brands break through the clutter — and TikTok is where these moments happen at scale. In our first TikTok Academy webinar of the year, we’ll show you how to kick-start the year by Topping the Moment using TikTok’s Premium Reach, from commanding attention at app open to owning trends and sustaining impact across the For You feed. You’ll learn how to plan for key cultural, seasonal, and brand-led moments in 2026, and apply proven media frameworks that drive full-funnel impact.

Learning Objectives

  • Why moments win in 2026: Understand why TikTok is the home of moments with 150+ tentpole opportunities (across Sports, Music, etc.), and how brands can either own existing moments or create their own to drive impact.
  • How to Top the Moment with Premium Reach: Learn how to cut through the noise & clutter by combining TopView, Pulse, and TopFeed to command peak attention, align with the epicenter of trends, and sustain momentum across the For You feed.
  • Driving full-funnel impact beyond awareness: Discover how Premium Reach solutions extend beyond upper-funnel branding to unlock mid and lower-funnel outcomes, including engagement, consideration, and action through interactive add-ons and commerce or app integrations.
  • Applying proven media recipes for 2026 moments: See how to activate ready-to-use media plans for launches, seasonal festivals, and brand-led moments by combining Premium Reach with creators to deliver measurable brand and performance results.

Choose an Upcoming Session

  • [Southeast-Asia] Top the Moment with TikTok Premium Reach

    Thursday, Feb 26, 2026 at 1:30 AM to 2:30 AM EST
    • Instructor: Wan Ning Ng & Jun Masuda