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[Middle East, Turkey, Africa, and Pakistan] Turning Audiences into Action: Mastering Consideration Ads + TTMS + TTO

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Overview

This session will walk agencies through how to use Consideration Ads together with TTMS and TTO to turn audience insights into measurable action. Participants will learn how to build stronger mid-funnel strategies, optimize campaigns using data, and apply best practices through real use cases.

Learning Objectives

  • Understand the role of Consideration Ads in driving user action.
  • Learn how to use TTMS to identify and activate high-value audiences.
  • Apply TTO to optimize performance and improve campaign outcomes.
  • Translate audience insights into practical campaign strategies .
  • Gain actionable best practices from real campaign examples.

Choose an Upcoming Session

  • [Middle East, Turkey, Africa, and Pakistan] Turning Audiences into Action: Mastering Consideration Ads + TTMS + TTO

    Thursday, Feb 12, 2026 at 6:00 AM to 7:00 AM EST
    • Instructor: Masha Zryacheva, Bour El Dakdouki, & Tamara El Msharafieh