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Overview

In this session, we’ll walk through how advertisers can use TikTok Ads Manager to build, manage, and optimize ad creative more effectively. You’ll learn how data-driven recommendations, creative tools, and automation within Ads Manager help campaign managers and creative teams streamline workflows, test more creative variations, enhance visuals, and deliver ads that resonate with the right audiences.

Learning Objectives

  • Apply TikTok Ads Manager tools, such as Creative Library and a simplified ad setup to efficiently create and manage ad creative at scale.
  • Incorporate creative performance and in-platform recommendations in TikTok Ads Manager to select effective visuals, enhancements, and creative formats.
  • Evaluate when to use creative automation features in TikTok Ads Manager versus manual creative selection to deliver the most relevant ads to target audiences.

Choose an Upcoming Session

  • [Global] Building High-Impact Creative in TikTok Ads Manager

    Thursday, Feb 26, 2026 at 1:00 PM to 2:00 PM EST
    • Instructor: Cindy Yim