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[Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook

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Overview

Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this April edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching and scaling with TikTok Shop Ads. From setting up your first campaign to understanding what drives performance, this session simplifies the key steps to help you build with confidence. You’ll walk away with practical frameworks across product, creatives, budgeting, and optimization to support consistent growth.

Learning Objectives

  • Getting started with confidence: Learn the essential steps to set up TikTok Ads Manager and launch your first campaigns effectively.
  • Understanding delivery & creatives: Discover what influences delivery, performance, and build high-converting TikTok-first creatives.
  • Building Self-Live from 0 to 1: Establish a GMV growth engine beyond videos, with efficient product selection and data-driven optimization.
  • Budgeting and scaling smartly: Understand how to structure budgets, test effectively, and grow without wasted spend.

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook

    Tuesday, Apr 28, 2026 at 2:30 AM to 3:30 AM EDT
    • Instructor: Xiao Shi & Zhenqi (Lucy) He