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[Asia-Pacific] Mastering App & Gaming Growth

  • Published: Jul 1, 2026
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Overview

Fragmented user attention is the new norm. In this July edition of TikTok Academy, we unpack winning, platform-backed frameworks to drive sustained growth across both In-App Purchase (IAP) and In-App Advertising (IAA) business models. You will discover how to operationalize advanced conversion tools across the app lifecycle—shifting seamlessly from initial installation to value-driven downstream events. Finally, we will explore TikTok’s latest automation roadmap, unveiling next-generation optimization suites, first-party signal integrations, and generative AI creative modules built to accelerate performance and maximize your returns.

Learning Objectives

  • Mastering App Monetization Across the Lifecycle: Learn how to map your operational strategies to distinct user journeys, aligning key performance indicators to effectively capture high-value behaviors for both transaction-heavy and ad-supported mobile apps.
  • Navigating the Full-Funnel Optimization Funnel: Discover how to evolve your strategy beyond cost-efficient installations by safely unlocking event-level and value-based target options to confidently source your most profitable active users.
  • Deploying Bidding Automation via Smart+ Solutions: Learn how to structure smarter campaigns using automated guardrails like Smart+ Cost Cap to stabilize conversion costs, alongside Smart+ Target ROAS setups based on actual performance parameters.
  • Fortifying Signals with Attribution Flex and SDK Integration: Discover how to optimize campaigns to your definitive source of truth, establishing direct, first-party signal foundations that enhance tracking precision and reduce reporting discrepancies

      Choose an Upcoming Session

      • [Asia-Pacific] Mastering App & Gaming Growth

        Friday, Jul 31, 2026 at 2:30 AM to 3:30 AM EDT
        • Instructor: Tianyu Cheng & Eunice Lim