TikTok Next is TikTok's annual trend forecast report that identifies major cultural and content signals predicted to influence the year. This year’s theme is Irreplaceable Instinct. It captures the changes we’re seeing in consumer behavior and reveals what brands need to do to keep up.

Discover the three major trend signals we’re predicting in 2026 through the videos below where we talk about how marketers can use TikTok tools and solutions to turn trend insights into creative outputs quickly. Learn how to identify key conversations on the platform, source content related to your brand, and scale creative ideas across different audience demands.