Learn how to use TikTok Market Scope to measure full-funnel performance and uncover high-intent audiences.
This course will prepare you to:
- Describe what Market Scope is and how it provides audience insights across the funnel.
- Recognize the key benefits of Market Scope and how they help you optimize audience, media, and creative decisions.
- Explain how to navigate Market Scope dashboards and interpret insights.
Disclaimer: Sola Luna Beauty, Kosmic Kazoo, Seed to Platter, and Verdian Motors are fictitious businesses used to illustrate features and concepts in TikTok Academy. Any resemblance to a real business is purely coincidental.