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Getting started with TikTok Ads

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Outline

New to advertising on TikTok? Start here.

This beginner-friendly Getting Started page is designed to help you navigate the fundamentals of TikTok advertising with confidence. Through a curated collection of short, creator-led videos and guided walkthroughs, you’ll learn the essentials from understanding the platform to setting up your first campaigns.

Build your TikTok Foundations with the videos below

Introduction to Advertising on TikTok

Guide to creating your first TikTok video

Setting up your TikTok Accounts, Business Center & Ads Manager

Choosing your ad objective

Choose your advertising objective by exploring the courses below

Build your brand

Learn how to guide audiences from awareness to consideration and build lasting brand favorability on TikTok.

Drive website sales

Learn how to bring visitors to your website and effectively drive product sales.

Promote your app

Learn how to drive installs and retention for your mobile app.

Generate and message leads

Learn how to generate leads for your business and message them on TikTok.

Promote your TikTok Shop

Learn about the benefits of TikTok Shop and how to promote your products to drive sales.

Get discovered with Search

Learn how to leverage Search Ads to reach high-intent audiences.

New to advertising on TikTok?

If you'd like to get started with a TikTok representative, you can reach out to one through this form.