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TikTok Academy

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[Asia-Pacific] TikTok Apps 101: Your Growth Playbook

  • Published: Jun 1, 2026
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Overview

Building a high-growth journey for your app on TikTok is more achievable than ever when you have a clear roadmap. In this June edition of TikTok Academy, we dive into the essentials of TikTok App Ads to help you navigate from initial installation to long-term business impact. We’ll simplify the process of establishing reliable data connections, selecting the right optimization goals for your app’s lifecycle, and leveraging AI-powered automation to scale with efficiency. You will walk away with a practical framework to amplify your organic results with paid traffic and build a sustainable engine for user acquisition and retention.

Learning Objectives

  • Understand why reliable data postback is fundamental and learn how to integrate TikTok SDK or MMPs to capture the conversion signals that power AI learning.
  • Learn to map your business goals—from building an initial install base with MAI to driving high-value actions through App Event Optimization (AEO) and Value-Based Optimization (VBO).
  • Discover how TikTok Smart+ does the "heavy lifting" by automating targeting, bidding, and creative execution to streamline your campaign management.
  • Unlock the potential of Generative AI and TikTok Symphony to generate, refresh, and optimize TikTok-first creatives that grab attention and drive results.
  • Beyond just performance, learn how an integrated branding and conversion strategy can lower your cost per install and drive 2x more lower-funnel impact.

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Apps 101: Your Growth Playbook

    Thursday, Jun 25, 2026 at 4:00 AM to 5:00 AM EDT
    • Instructor: Tianyu Cheng & Paul Manochakul