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TikTok Academy

Channel Sales Partner TTA

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[Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

  • Published: Jun 1, 2026
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Overview

Connecting with high-value customers on TikTok is a journey of turning active discovery into quality leads. In this June edition of TikTok Academy, we introduce TikTok Lead Generation—a next-gen solution specifically built for the new way people engage with businesses. From choosing between immersive Instant Forms and integrated Web Forms to leveraging AI-powered messaging tools, this session provides the essential roadmap for your growth playbook. You’ll walk away with practical strategies for lead qualification, automated nurturing, and smart bidding to build a high-performing lead engine with total confidence.

Learning Objectives

  1. Learn to navigate TikTok’s Lead Gen suite, identifying whether immersive Instant Forms, existing Web Forms, or conversational Messaging Ads best suit your customer’s journey.
  2. Discover how to use Logic Settings to personalize user journeys and Deep Funnel Optimization to target audiences most likely to convert into qualified leads.
  3. Establish a 24/7 lead engine with Smart Automation Tools, including scripted Automated Chats and AI-powered Message Assistants that handle inquiries in real-time.
  4. Understand how to scale profitably using Target Cost Per Result and leverage Bid Protection as an automated safety net to ensure your acquisition costs remain efficient.
  5. Unlock higher conversion rates by building TikTok-first creatives that leverage Form Cards and Autofill capabilities to reduce friction and drive volume

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

    Thursday, Jun 25, 2026 at 1:00 AM to 2:00 AM EDT
    • Instructor: Tianyu Cheng & Evelyn Wong