TikTok at Cannes Lions 2026
TikTok at
Cannes Lions 2026
Insights, interviews, product launches, and industry conversations from Cannes Lions. Explore sessions below.
Made for TikTok
Hear from leading CMOs on their point of view on the future marketing
TikTok Academy
Smartly: Why Creative Taste Matters in the Age of AI
Discover how AI can scale creative production while human creativity remains the key to making content people actually engage with. [Spencer Mandell] [Global VP of Creative at Smartly]
TikTok Academy
Adyssey: How TikTok LIVE Builds Trust That Drives Sales
Learn why the most successful TikTok LIVE strategies focus on building relationships—not just selling products. [Richard Pyo] [Head of Growth at Adyssey]
TikTok Academy
Adobe: Empowering the Next Generation of Creativity with AI
Explore how AI is removing repetitive work so creative teams can spend more time imagining and creating. [Resh Sidhu] [VP of Creative at Adobe]
TikTok Academy
Dr Pepper: Turning a Creator Moment into a Brand Win
See how embracing community creativity helped Dr Pepper transform a viral TikTok into one of its biggest marketing successes. [Drew Panayiotou ] [CMO at Keurig Dr Pepper]
What's new from Cannes
Introducing Symphony Agent. Your AI-powered creative engine, built to make authentic, trend-driven ads at scale
Create, Discover, and Scale with TikTok's Symphony Agent
Explore our other AI tools
Learn how to turn images, videos, and simple ideas into TikTok-style content
Turn Any Idea into a TikTok Video with AI
Continue your learning journey
Pick up where you left off from your library of learning paths
Get inspiration for your TikTok ads
Master TikTok audience research to create engaging, community-driven content. This course will prepare you to: Employ TikTok's research tools to identify and understand your audience. Recognize the language, trends, and visual style of the communities relevant to your business. Describe the types of TikTok videos that are common in your industry.
Develop your creative brief
Learn how to make a creative brief to help your production team build ads that match your vision. This course will prepare you to: Identify the essential elements of a creative brief. Recognize how to translate your creative ideas and inspiration into creative briefs for TikTok creators or creative agencies.
Repurpose ads to use on TikTok
Learn how to adapt ads from other channels for TikTok. This course will prepare you to: Recognize the impact of repurposing ads for TikTok. Evaluate which of your ads have the best potential to be repurposed for TikTok. Apply best practices when adapting ads from other channels to TikTok.
Editing and post-production for TikTok ads
Edit your TikTok videos to give them a creative edge. This course will prepare you to: Evaluate which editing tool works best for your needs. Explain how to stitch video clips together. Experiment with different editing techniques, including adding transitions, stickers, and filters.
