[North America] Discovery to Checkout: The Complete TikTok Shop Playbook for Agencies

As social commerce continues to evolve, this session will provide a comprehensive look at how brands can use TikTok Shop to turn discovery into purchase—all within the TikTok experience. We'll cover both the fundamentals and the practical strategies agencies can use to help clients launch, optimize, and scale their commerce programs.
We'll cover the full commerce journey — ecosystem fundamentals, organic and paid shopping formats, creator affiliate strategies, and measurement frameworks — everything agencies need to launch, optimize, and scale client programs on TikTok.

• Identify TikTok Shop touchpoints that convert product discovery into purchase.
• Build client launch strategies spanning onboarding, integrations, policies, and organic shopping formats.
• Optimize Shop Ads, creator affiliates, creative, and GMV Max campaigns.
• Measure commerce performance using frameworks tied to business impact and growth.

This webinar is for practitioners working directly in the platform, strategy and social teams, and anyone looking to extend their knowledge on shops