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[South Asia] Shopping Season on TikTok

  • Published: Sep 7, 2026
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Overview

Shopping happens earlier and lasts longer now, and the brands who win Q4 are the ones who show up before demand peaks.
In this webinar, you'll learn how to use TikTok's full-funnel toolkit — from Catalog Ads and TikTok Symphony's AI creative tools to TopView, TopReach, and measurement solutions — to build awareness, drive consideration, and convert shoppers throughout the Shopping Season. Backed by TikTok's own Q4 research and real client results (Ray-Ban, Sephora, Trendyol, and more), this session breaks down exactly how to move from being watched to being wanted.
Join TikTok's South Asia team as they share the playbook for winning a shopping season where opportunity is now open to every brand.

Learning Objectives

  • Understand why the Q4 shopping window is expanding and open to all brands
  • Learn how TikTok drives discovery, consideration, and purchase intent
  • Explore Catalog Ads and Smart+ automation to scale performance efficiently
  • Use TikTok Symphony's AI tools to fuel creative at scale
  • Measure impact with TikTok's attribution, MMM, and experiment solutions

Choose an Upcoming Session

  • [South Asia] Shopping Season on TikTok

    Wednesday, Sep 16, 2026 at 2:00 AM to 3:00 AM EDT
    • Instructor: Farah Mehdi, Kerem Gorkem Orhan, Zeerak Zubdah