Gain a clear, end-to-end picture of how TikTok's AI campaign ecosystem works, so you can choose the right tools for your goals and use them together with confidence.
By the end of this lesson, you will be able to:
- Understand TikTok's AI campaign ecosystem: Smart+, AI-powered workflow tools, GMV Max, and Ad Assistant. Explain how they fit together.
- Explain how Smart+ works as an automation foundation, including the three levels of automation and the four areas where you stay in control.
- Identify which AI workflow tool to use at each stage of your campaign: before you build, while you build, at launch, and after you launch.
- Describe how GMV Max differs from standard TikTok Shop ads.
- Use Ad Assistant to manage campaigns faster through natural language.