Learn how to optimize your TikTok Shop LIVE sessions for stronger GMV — from setup and scripting to ad strategy and key sales day execution.
This course will prepare you to:
- Apply the People, Products, and Setup framework to improve LIVE conversion at every funnel stage.
- Decide when to use LIVE GMV Max based on your LIVE performance signals.
- Choose the right LIVE format (LIVE-to-LIVE vs Video-to-LIVE) based on your shop's maturity.
- Structure your LIVE cadence across BAU, small LIVE, and big LIVE sessions.