Choose the optimization target that fits your growth goal and signal maturity. Learn how to judge when your value signals are ready to advance, and how to spot when automation is optimizing toward the wrong outcome.
This course will prepare you to:
- Choose the optimization target that matches your growth goal and your app's monetization model.
- Judge whether your value signals are ready for AEO, Highest Value, or Target ROAS.
- Match each measurement source and attribution window to the decision you need to make.
- Recognize when a campaign is learning from the wrong outcome, and choose the next move.