[North America] 38 Days to Black Friday : Maximize TikTok Outcomes with Exclusive Offers & Tactical Best Practices

In this webinar, you'll learn about all the campaign best practices and exclusive offers available for our partner agencies and their advertisers that can maximize outcomes during the holiday season. Join TikTok's ads product experts as they share those tactical strategies to ensure that your agency has all the tools needed to maximize the Black Friday and Cyber Monday outcomes for your brands.

• Understand the BFCM + Q5 opportunity on TikTok, including key seasonal consumer behaviors, platform trends, and why this period matters for brand growth.
• Identify effective campaign strategies for BFCM + Q5, including how to align objectives, creatives, audience targeting, and media planning to seasonal moments.
• Apply actionable best practices, using TikTok solutions, measurement approaches, and optimization tactics to improve performance during the holiday period.

This webinar is for TikTok's agency partners who lead Black Friday & Cyber Monday strategy for brands. It’s designed for TikTok agency partners already familiar with campaign planning and commerce solutions, and who now need to sharpen their BFCM approach across promotions, media strategy, creative readiness, and conversion-driving tactics.