Guide to working with creators
In this video, you’ll learn about three TikTok creator solutions: TikTok One Creator Marketing, Creator Content at Scale, and Content Suite. Discover how each helps you collaborate with creators, produce new content at scale, or find and activate existing brand content, and learn how to choose the right solution for your campaign needs.
Additional learning
To learn more about how to find and work with creators, check out our resources below:
Find and partner with creators
Learn how to find TikTok creators, build influencer partnerships, and launch creator-led TikTok ad campaigns. Explore branded content strategies and set up performance-driven creator marketing using TikTok One.
Finding the perfect match: How brands and creators collaborate to win
Learn how brands and creators build high-performing creator marketing partnerships that drive measurable growth. Discover data-driven creator selection strategies, influencer collaboration best practices, and how technology is transforming brand-creator matchmaking to scale authentic campaigns and improve marketing ROI.
Find videos about your brand and turn them into ads
Learn how to find organic videos about your brand and turn them into high-performing TikTok ads using Content Suite. Discover how to identify user-generated content (UGC), convert it into Spark Ads in one click, and amplify authentic creator videos to drive full-funnel performance, audience engagement, and measurable ROI.
