All Activities : TikTok Academy

AI Solutions

Explore our AI courses on how to create and discover content, automate campaign management, and build agentic workflows.

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Credential

[Webinars On-Demand] Middle East, Turkey, Africa, and Pakistan

Watch the webinar replays led by our TikTok experts.

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Master TikTok Advertising, From the Experts

Episode 16: POV

Learn techniques for crafting compelling narratives, enhancing relatability, and making your videos more dynamic.

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Duration 2m

Editing and post-production for TikTok ads

Edit your TikTok videos to give them creative swagger.

Duration 9m
Rating 4.9

How to Unlock TikTok as a Performance Channel Through Creative Strategy

Optimization for Higher-Value App Outcomes

Choose the optimization target that fits your growth goal and signal maturity. Learn how to judge when your value signals are ready to advance, and how to spot when automation is optimizing toward the wrong outcome.

Duration 13m
Advanced

Episode 6: Fuel

Discover what makes the perfect co-creator and how to find someone who complements your style and vision.

Video
Duration 1m

[Asia-Pacific] TikTok Apps 101: Your Growth Playbook

Overview Building a high-growth journey for your app on TikTok is more achievable than ever when you have a clear roadmap. In this October edition of TikTok Academy, we dive into the essentials of TikTok App Ads to help you...

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[North America] Unlocking Deeper Audience Connections with Creator Partnerships on TikTok

Overview Creator marketing is no longer just a top-of-funnel tactic—it’s a full-funnel growth driver. In this webinar, we’ll explore how creators help brands capture attention, build trust, and inspire action on TikTok. You’ll get a foundational look at the strategic...

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[North America] Attribution Analytics Masterclass: Beyond Last-Click for Media Buyers

Overview Not sure if your TikTok campaigns are getting full credit for the conversions they drive? In this webinar, you'll learn how first-party and third-party attribution analytics work together to close the measurement gap and surface smarter optimization opportunities. Join...

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[Asia-Pacific] TikTok Shop Ads 101: Your Growth Playbook

Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this October edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...

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How TikTok keeps AI and commercial content transparent

Learn how TikTok shows people when content is made with AI or paid for by a brand, and which disclosures are yours to apply.

Advertise authentically: Safety tools and policies on TikTok

Learn why authenticity matters on TikTok and how TikTok protects it across spaces, creators, and disclosures.

Rating 5.0

How TikTok protects the spaces where your ads appear

Learn how TikTok keeps the spaces where your ads appear safe, and how you can protect your brand.

[Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

Overview In this October edition of TikTok Academy, we will introduce TikTok Lead Generation—a next-gen solution specifically built for the new way people engage with businesses. From choosing between immersive Instant Forms and integrated Web Forms to leveraging AI-powered messaging...

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How to work with creators your audience trusts

Learn why creator authenticity drives results on TikTok, and how to protect it.

Keep your brand safe and authentic

Learn how TikTok keeps your brand safe and authentic across ad spaces, creator partnerships, and AI and paid content disclosures.

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Credential

[Asia-Pacific] How to win big on Mega Sales

Overview Succeeding in Mega Sales is becoming increasingly difficult. Campaigns are lasting longer, and capturing consumer attention is more challenging than ever. Brands that enter late, treat each Double-Digit day as a standalone event, or rely on last-minute discounts are...

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AI-powered campaign management

Gain a clear, end-to-end picture of how TikTok's AI campaign ecosystem works, so you can choose the right tools for your goals and use them together with confidence.