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TikTok Academy
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  • Promote your TikTok Shop

    Learn about the benefits of TikTok Shop and how to promote your products to drive sales. 

    • Path
    • Rating 5.0
    • Credential

  • Develop your creative brief

    Learn how to make a creative brief to help your production team build ads that match your vision.

    • Duration 7m
    • Rating 5.0

  • Creative iteration

    Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.

    • Path
    • Rating 4.7
    • Credential

  • Episode 9: Itsy Bitsy

    Discover techniques for crafting engaging narratives, connecting with your viewers on an emotional level, and using storytelling to elevate your content. 

    • Video

  • Practice Test A

    Check your readiness with a comprehensive practice test that reflects the official exam.  

    • Rating 4.9

  • Episode 17: Quad

    Learn how to align with community values, participate in relevant trends, and create content that speaks directly to your viewers. 

    • Video
    • Duration 1m

  • Intro to Messaging Ads

    Learn how to turn ad impressions into messaging conversations on TikTok.

    • Duration 8m
    • Rating 4.0

  • TikTok Agency All-Stars: The Performance Training Camp

    This curated learning path continues the Agency All-Stars journey with customized Academy courses aligned to the core pillars from the event: automation, full-funnel, commerce, and measurement. Designed specifically for agency teams ready to scale client performance on TikTok.

    • Path

  • The future of sports and fandom

    Hear how brands and organizations like the NFL use TikTok to engage fans, unlock game-day strategies, and tap into athletes and creators as cultural drivers

    • Rating 5.0

  • Episode 13: Magnet

    Discover tips for leveraging trends, understanding your audience, and crafting content that feels real and relatable. Start building your TikTok community with content that speaks for itself.

    • Video
    • Duration 1m

  • Episode 5: Earworms

    Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out. 

    • Video
    • Duration 1m

  • Episode 12: Legit

    Learn about the guidelines for content, targeting, and best practices to keep your ads running smoothly and reaching the right audience. 

    • Video
    • Duration 1m

  • Episode 2: TikTok Creative Center

    In the first of our 'Get Creative' series, discover TikTok Creative Center, our ultimate resource for demystifying what's trending on TikTok!

    • Video
    • Duration 1m
    • Rating 5.0