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TikTok Academy

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199 results returned

  • Return on Creative - Webinar

    In this session, we unpack our collaborative research with Ipsos, focusing on the significant roles of empathy and resonance in marketing. Discover how understanding and connecting with your audience on a deeper level can transform your campaigns.

    • Video

  • Episode 2: TikTok Creative Center

    In the first of our 'Get Creative' series, discover TikTok Creative Center, our ultimate resource for demystifying what's trending on TikTok!

    • Video
    • Duration 1m
    • Rating 5.0

  • Episode 16: POV

    Learn techniques for crafting compelling narratives, enhancing relatability, and making your videos more dynamic. 

    • Video
    • Duration 2m

  • Get Creative 

    Discover creatives through trends, case studies, and business insights.

    • Path
    • Rating 4.7

  • Episode 9: Itsy Bitsy

    Discover techniques for crafting engaging narratives, connecting with your viewers on an emotional level, and using storytelling to elevate your content. 

    • Video

  • Practice Test B

    Check your readiness with a comprehensive practice test that reflects the official exam.

    • Rating 5.0

  • Unpacked Foundations

    New to advertising on TikTok? TikTok Unpacked: Foundations is your starting point. This beginner-friendly series simplifies the platform and shows you how to get your first campaigns live. Through short, creator-led videos and guided walkthroughs, you’ll explore key ad products...

    • Path

  • TikTok World 2025

    Check out the latest product innovations from TikTok World 2025.

    • Path
    • Rating 4.7

  • Promote your TikTok Shop

    Learn about the benefits of TikTok Shop and how to promote your products to drive sales. 

    • Path
    • Rating 5.0
    • Credential

  • [Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook

    Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this April edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...

    • Event

  • 7 ways to build a brand that thrives on TikTok

    In this episode of POV, PepsiCo's Fernando Kahane and PVH's Neri Bastiancich share seven practical moves for marketers who want to win on TikTok: from leaning into trends and creators to rethinking success metrics and unlocking full-funnel growth.

    • Rating 5.0

  • Intro to Messaging Ads

    Learn how to turn ad impressions into messaging conversations on TikTok.

    • Duration 8m
    • Rating 4.3

  • An Intelligence Masterclass: Turn data into decisions

    In advertising, there’s no shortage of data. Just a shortage of clarity. The question is how to turn all of it into decisions that actually move your business forward. In this session, you’ll learn how to connect signals across...

    • Rating 5.0

  • Creative planning

    Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.

    • Path
    • Rating 5.0
    • Credential

  • A Measurement Masterclass: Prove TikTok’s real impact

    Most measurement stops at the last click. That misses what’s actually happening. In this session, you’ll learn how to see the full impact of your campaigns across the entire journey. How to understand what TikTok is really driving, beyond...

    • Rating 5.0