All Activities : TikTok Academy

Finding the perfect match: How brands and creators collaborate to win

From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...

Rating 1.0

[Webinar Replay] Supercharge your creative production at scale with Symphony Creative Studio

Overview Learn how Symphony Creative Studio empowers brands and agencies to supplement creative production at scale. This session showcases real-world use cases across industries and verticals, highlighting how AI-generated content (AIGC) drives efficiency, versatility, and volume without compromising quality. Discover...

Rating 5.0

[Europe] TikTok Next: Turning Trend Signals Into Business Results

Overview Brands are already planning for 2026—but the ones that win are acting now. In this tactical webinar, you’ll learn how to turn TikTok Next’s 2026 trend signals into clear, actionable strategies you can apply to planning, creative, and testing...

Event

Episode 2: TikTok Creative Center

In the first of our 'Get Creative' series, discover TikTok Creative Center, our ultimate resource for demystifying what's trending on TikTok!

Video
Duration 1m
Rating 5.0

[Middle East, Turkey, Africa, and Pakistan] Turning Audiences into Action: Mastering Consideration Ads + TTMS + TTO

Overview This session will walk agencies through how to use Consideration Ads together with TTMS and TTO to turn audience insights into measurable action. Participants will learn how to build stronger mid-funnel strategies, optimize campaigns using data, and apply best...

Event

Episode 19: Score

Learn how to set clear objectives, choose the right metrics to track, and analyze your results to optimize your campaigns for maximum impact. Get ready to make informed decisions and drive better results!

Video
Duration 2m

Creative planning

Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.

Path
Rating 5.0

Intro to Search Ads on TikTok

Learn how Search Ads can get your brand in front of high-intent audiences.

Duration 5m
Rating 4.9

Promote your TikTok Shop

Learn about the benefits of TikTok Shop and how to promote your products to drive sales.

Path
Rating 5.0

Repurpose ads to use on TikTok

Learn how to adapt ads from other channels for TikTok.

Duration 8m
Rating 5.0

[Southeast-Asia] Top the Moment with TikTok Premium Reach

Overview Moments are becoming the most powerful way brands break through the clutter — and TikTok is where these moments happen at scale. In our first TikTok Academy webinar of the year, we’ll show you how to kick-start the year...

Event

[Webinar Replay] How TikTok Drives Results Beyond Peak Season

Amid the holiday rush, there’s a unique window of opportunity for performance-driven brands. While competition drops, TikTok users remain highly engaged—researching, learning, and setting new goals for the year ahead. In this session, you’ll learn how lead generation, app,...

[Global] Building High-Impact Creative in TikTok Ads Manager

Overview In this session, we’ll walk through how advertisers can use TikTok Ads Manager to build, manage, and optimize ad creative more effectively. You’ll learn how data-driven recommendations, creative tools, and automation within Ads Manager help campaign managers and creative...

Event

How content drives outcomes: Turning creative talent into business growth

From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...

Rating 5.0

Creative iteration

Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.