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  • Unlock success with Smart+ Web & Smart+ Catalog Ads

    Smart+ is an AI-powered performance solution that automates and optimizes your campaigns to deliver robust returns across your marketing objectives. This session specifically focuses on Smart+ Web Campaigns and Catalog Ads. Learn how Smart+ works, best practices, and the...

    • Event

  • Symphony Creative Studio - overview & demo

    TikTok Symphony is an AI-powered creative suite that helps advertisers and creators produce, edit, and optimize TikTok content. In this session, we'll explore top tips and live demos of Symphony Creative Studio's free tools, designed to make content creation...

    • Event

  • Episode 8: Hooked

     From crafting compelling stories to staying consistent and interacting with your followers, learn how to create content that resonates and keeps your audience hooked. 

    • Video
    • Duration 1m

  • Episode 14: Nerves

    We’re tackling the most frequently asked questions about TikTok, from working with creators, navigating trends to growing your audience and creating engaging content. 

    • Video
    • Duration 2m

  • Episode 21: Unagi

    Learn how to craft videos that speak to diverse audiences and spark engagement across the platform. Let's make your content relatable, shareable, and unforgettable.

    • Video
    • Duration 1m

  • Episode 7: Goof

    Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.

    • Video
    • Duration 1m

  • Episode 19: Score

    Learn how to set clear objectives, choose the right metrics to track, and analyze your results to optimize your campaigns for maximum impact. Get ready to make informed decisions and drive better results!

    • Video
    • Duration 2m

  • Episode 4: Damn!

    Let us break down the magic behind trending TikTok challenges, effects, and styles, and how you can use these insights to create your own viral content.

    • Video
    • Duration 1m

  • Episode 9: Itsy Bitsy

    Discover techniques for crafting engaging narratives, connecting with your viewers on an emotional level, and using storytelling to elevate your content. 

    • Video

  • Creative iteration

    Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.

    • Path

  • Episode 2: Bubble

    It’s time to rethink your approach and prioritize what works best on the platform! In this video, we’ll debunk common misconceptions and show you how to tailor your content specifically for creating for TikTok.

    • Video
    • Duration 1m
    • Rating 4.0

  • Episode 6: Fuel

    Discover what makes the perfect co-creator and how to find someone who complements your style and vision.

    • Video
    • Duration 1m

  • Episode 20: Trims

    Master the art of seamless transitions, snappy cuts, and the perfect pacing to keep your viewers hooked from start to finish. 

    • Video
    • Duration 1m

  • Intro to Messaging Ads

    Learn how to turn ad impressions into messaging conversations on TikTok.

    • Duration 8m
    • Rating 5.0

  • Episode 24: X

     From algorithm secrets to content strategies, find out what's fact and what's fiction when it comes to making your TikToks stand out.

    • Video
    • Duration 1m

  • [North America] Get Holiday Ready with TikTok

    Join us for an exclusive webinar designed for commerce brands looking to make a meaningful impact this holiday season. Hear directly from TikTok’s product, creative, and sales teams on how to craft campaigns that convert — from brand storytelling...

    • Event

  • Drive Sales with TikTok: Introducing Automotive Ads

    Discover how TikTok’s new Automotive Ads can help drive real results for your dealership. Join us and learn about TikTok's latest ad solution, Automotive Ads, for U.S. new car dealers and how it can boost visibility, generate leads, and...

    • Event