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TikTok Academy
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  • Episode 5: Earworms

    Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out. 

    • Video
    • Duration 1m

  • Episode 7: Goof

    Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.

    • Video
    • Duration 1m

  • Episode 11: Key

    Learn how to create content that not only captures attention but also motivates your audience to take action!

    • Video
    • Duration 1m

  • Creative production

    Learn how to shoot and edit TikTok videos, and how to hire creators or agencies to make TikTok videos for you.

    • Path
    • Rating 5.0

  • Episode 14: Nerves

    We’re tackling the most frequently asked questions about TikTok, from working with creators, navigating trends to growing your audience and creating engaging content. 

    • Video
    • Duration 2m

  • Episode 15: OU LA LA

    Discover what makes these campaigns shine, from creative storytelling to clever strategies, and learn how top brands engage their audience. 

    • Video
    • Duration 1m

  • 7 ways to build a brand that thrives on TikTok

    In this episode of POV, PepsiCo's Fernando Kahane and PVH's Neri Bastiancich share seven practical moves for marketers who want to win on TikTok: from leaning into trends and creators to rethinking success metrics and unlocking full-funnel growth.

    • Rating 5.0

  • Set up an auto ads campaign

    This course teaches you how to connect your auto inventory catalog to TikTok, and launch an Auto Ads campaign in TikTok Ads Manager.

    • Duration 9m

  • The future of sports and fandom

    Hear how brands and organizations like the NFL use TikTok to engage fans, unlock game-day strategies, and tap into athletes and creators as cultural drivers

    • Rating 5.0

  • [Webinar Replay] Take Control with TikTok Automation and Smart+

    Watch this recorded webinar session to discover how Smart+ empowers you to drive stronger performance while taking control of what matters most.Built for performance marketers, Smart+ combines AI-powered automation with flexible settings across targeting, budget, placement, and creative. Learn how...

    • Drive vehicle discovery and local demand with Auto Ads

      Today’s vehicle buyer is more digital, more research-driven, and more influenced by video than ever before. TikTok has emerged as a leading platform for early vehicle discovery, research, and consideration, playing a critical role well before a shopper visits a...

      • Duration 6m
      • Rating 4.0

    • Culture isn't a trend – it's the new growth engine

      In this epsiode of POV, Fernando Kahane (PepsiCo UK & Ireland) and Neri Bastiancich (PVH) unpack how CMOs break cultural barriers, champion creator-led storytelling, and prove the value of creativity to the board.

      • Rating 2.0

    • Episode 19: Score

      Learn how to set clear objectives, choose the right metrics to track, and analyze your results to optimize your campaigns for maximum impact. Get ready to make informed decisions and drive better results!

      • Video
      • Duration 2m

    • Creative planning

      Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.

      • Path
      • Rating 5.0

    • [Webinar Replay] TikTok Made Me Book It: Travel Ads 101

      Travel itineraries are built on TikTok. From dream destinations to last-minute getaways, travelers are using TikTok to discover where to go, how to get there, and what to book next. In this webinar, you’ll learn how to capture that attention at...

      • Episode 6: Fuel

        Discover what makes the perfect co-creator and how to find someone who complements your style and vision.

        • Video
        • Duration 1m

      • Creative iteration

        Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.

        • Path
        • Rating 4.7