Today’s vehicle buyer is more digital, more research-driven, and more influenced by video than ever before. TikTok has emerged as a leading platform for early vehicle discovery, research, and consideration, playing a critical role well before a shopper visits a dealership website or lot.

This course will prepare you to:

  • Describe TikTok's role in the car-buying journey.
  • Identify how TikTok influences in-market shoppers earlier than other channels.
  • Recognize how to use TikTok Automotive Ads to promote real, local inventory to high-intent audiences.

Disclaimer: Sola Luna Beauty, Kosmic Kazoo, Seed to Platter, and Verdian Motors are fictitious businesses used to illustrate features and concepts in TikTok Academy. Any resemblance to a real business is purely coincidental.