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TikTok Academy
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[North America] Real Profiles, Real Results: TikTok's Account Identity Update for Regulated Industries

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Overview

TikTok is evolving how brands show up — making authentic brand identities central to every campaign. In this session, we'll share how to navigate the update requiring all ads to run from real TikTok profiles and keep your ads running smoothly. Discover the specific best practices for regulated industries that make it easier to go TikTok F.I.R.S.T., TikTok’s five-step framework for building a strong, authentic brand presence that drives stronger results for your ad campaigns.

Learning Objectives

  • Explore TikTok’s ad identity update and what it means for brands in regulated industries across Financial Services, Alcohol, Gambling and Health to deliver ads through real TikTok profiles.
  • Discover the five steps to Go TikTok F.I.R.S.T. And how we're making it easier to do at scale - link your TikTok profile, update existing ads, and launch campaigns from your real profile.
  • Enable Spark Ads setup easily with your brand's TikTok profile connected.
  • Drive stronger engagement and trust through authentic brand representation.

Choose an Upcoming Session

  • [North America] Real Profiles, Real Results: TikTok's Account Identity Update for Regulated Industries

    Thursday, Feb 19, 2026 at 1:00 PM to 2:00 PM EST
    • Instructor: Rym Badri