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[Middle East, Turkey, Africa, & Pakistan] Smart+ for Apps & Search: Unlocking Performance at Scale

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Overview

A deep dive into how Smart+ powers app growth and search-driven intent campaigns. This session explores automation across targeting, bidding, and creative to drive installs, in-app actions, and incremental performance at scale.

Learning Objectives

  • Differentiate Smart+ App vs Smart+ Web use cases and deployment strategies.
  • Understand signal prioritization for app events (install vs in-app value).
  • Leverage search intent signals to capture high-intent users.
  • Structure campaigns to maximize scale while protecting efficiency.
  • Translate Smart+ results into clear commercial value for clients.

Choose an Upcoming Session

  • [Middle East, Turkey, Africa, & Pakistan] Smart+ for Apps & Search: Unlocking Performance at Scale

    Thursday, Mar 26, 2026 at 7:00 AM to 8:00 AM EDT
    • Instructor: Koen Vanderhoydonck & Arthur Chemin