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TikTok Academy

Channel Sales Partner TTA

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[Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

  • Published: Jun 1, 2026
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Overview

Connecting with high-value customers on TikTok is a journey of turning active discovery into quality leads. In this June edition of TikTok Academy, we introduce TikTok Lead Generation—a next-gen solution specifically built for the new way people engage with businesses. From choosing between immersive Instant Forms and integrated Web Forms to leveraging AI-powered messaging tools, this session provides the essential roadmap for your growth playbook. You’ll walk away with practical strategies for lead qualification, automated nurturing, and smart bidding to build a high-performing lead engine with total confidence.

Learning Objectives

  • Learn to navigate TikTok’s Lead Gen suite, identifying whether immersive Instant Forms, existing Web Forms, or conversational Messaging Ads best suit your customer’s journey.
  • Discover how to use Logic Settings to personalize user journeys and Deep Funnel Optimization to target audiences most likely to convert into qualified leads.
  • Establish a 24/7 lead engine with Smart Automation Tools, including scripted Automated Chats and AI-powered Message Assistants that handle inquiries in real-time.
  • Understand how to scale profitably using Target Cost Per Result and leverage Bid Protection as an automated safety net to ensure your acquisition costs remain efficient.
  • Unlock higher conversion rates by building TikTok-first creatives that leverage Form Cards and Autofill capabilities to reduce friction and drive volume

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

    Thursday, Jun 25, 2026 at 1:00 AM to 2:00 AM EDT
    • Instructor: Tianyu Cheng & Evelyn Wong