Automation performs best when you give it the right inputs. Learn how to match your campaign optimization goal to your growth goal, and how to scale with budget and value controls.
This course will prepare you to:
- Identify the signal, budget, and creative inputs Smart+ App Campaigns need before launch.
- Choose between MAI, AEO, and VBO based on your growth goal and available signals.
- Apply budget and value controls that support stable scaling.
- Recognize which campaign changes reset the learning phase.