How Knowt Used TikTok to Grow 519% in a Single Year

Knowt grew 519% on TikTok from H1 to H2 by going all in on the platform, and it started with a single Saturday post that nobody saw coming.

CMO Ramya Ravuri explains how leaning into TikTok's organic culture, empowering creators to iterate fast, and layering in the right paid tools helped Knowt become one of the fastest-growing student learning platforms. Ravuri led their evolution from organic posting to a scaled paid strategy built on Smart+ campaigns and mobile measurement, giving her the confidence to spend six figures a month on TikTok ads. Her approach shows how TikTok became the most efficient channel for reaching students, testing creative, and driving real subscribers, not just installs.

What You'll Learn in This Episode:

• How Smart+ campaigns and mobile measurement unlocked confident, results-driven ad spend
• Why thinking like the user, not the brand, is the key to TikTok creative that converts
• The creative formula that drives downloads and subscriptions, not just impressions
• How organic TikTok growth took Knowt from 13,000 users to millions
• Why embracing an authentic, creator-first approach was their biggest competitive advantage

Additional learning

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.