How TickPick Turns Cultural Moments Into App Growth With TikTok

TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok.

Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zorn led their evolution from early creator experiments that drove app installs for under a dollar to a sophisticated strategy that combines awareness, educational content, and performance ads. His approach shows how a ticket marketplace with no single core audience used TikTok to reach fans everywhere, in real time.

What You'll Learn in This Episode:

• How an early creator experiment drove app installs for under a dollar and sparked TickPick's TikTok strategy
• Why building a full funnel content approach, from awareness to performance, has been key to sustainable growth
• How Smart+ reduced manual effort and lowered cost per install significantly
• Why raw, organic-feeling content that slips the brand in naturally outperforms traditional ads
• Why the biggest piece of advice is simple: don't overthink it, just get the content out there

Additional learning

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.