Getting started with TikTok Ads
Outline
New to advertising on TikTok? Start here.
This beginner-friendly Getting Started page is designed to help you navigate the fundamentals of TikTok advertising with confidence. Through a curated collection of short, creator-led videos and guided walkthroughs, you’ll learn the essentials from understanding the platform to setting up your first campaigns.
Build your TikTok Foundations with the videos below
TikTok Academy
Introduction to Advertising on TikTok
TikTok Academy
Guide to creating your first TikTok video
TikTok Academy
Setting up your TikTok Accounts, Business Center & Ads Manager
TikTok Academy
Choosing your ad objective
Choose your advertising objective by exploring the courses below
TikTok Academy
Build your brand
Learn how to guide audiences from awareness to consideration and build lasting brand favorability on TikTok.
TikTok Academy
Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
TikTok Academy
Promote your app
Learn how to drive installs and retention for your mobile app.
TikTok Academy
Generate and message leads
Learn how to generate leads for your business and message them on TikTok.
TikTok Academy
Promote your TikTok Shop
Learn about the benefits of TikTok Shop and how to promote your products to drive sales.
TikTok Academy
Get discovered with Search
Learn how to leverage Search Ads to reach high-intent audiences.
New to advertising on TikTok?
If you'd like to get started with a TikTok representative, you can reach out to one through this form.